about.
Hi, I’m Madelein – and I’m glad you’re here.
I’m a multi-passionate entrepreneur, educator, and visual storyteller — someone who wears many creative hats but leads with heart in everything I do.
For over 15 years, I’ve been building businesses, designing websites, writing content, coaching people, and capturing the world through my camera lens. I run madeleinwolf.co.za as a space where I teach online courses and offer digital services to help others grow — in their work, their creativity, and their lives.
But my journey started long before the online world took off.
I fell in love with photography as a teenager — that moment of freezing time, telling a story without words. Over time, that passion led me underwater, where I found both inspiration and healing. Becoming a PADI Divemaster and co-founding justscuba.co.za opened the door to a whole new universe. Underwater photography didn’t just spark creativity — it brought a sense of calm, wonder, and deep connection to the natural world.
Now, my mission is simple: to use my images and my work to help people see differently — to fall in love with the ocean, to learn new skills, to build a life that aligns with who they really are.
Alongside my creative projects, I’m also deeply involved in personal development. Nearly two decades ago, my husband and I co-founded justskills.co.za, where we help young people navigate life’s big transitions. Through life skills training, Gap Year programs, coaching, and camps, we guide individuals toward confidence, emotional resilience, and purpose.
Today, I teach a variety of practical and creative courses — from Photography Essentials and Lightroom Editing, to Online Marketing and Website Building. These are real-world tools for real people — whether you’re starting a business, reigniting your creativity, or simply curious about what’s next.
I believe this digital age gives all of us the chance to explore, evolve, and build something meaningful — and I’m here to help you do exactly that.
Whether you’re here to learn a new skill, grow your business, or get inspired, welcome. Let’s create something beautiful together.
About My Services
About My Underwater Photography
Why do I do it?
My goal is to create a connection between people and the ocean. Through my photography, I want to showcase the ocean's wonders and inspire conservation. By sharing my love and passion for the underwater world, I hope to spark the same in others. After all, we protect what we love, and the ocean urgently needs our care.
Freediving with whale sharks in Mafia Island, Tanzania.
When we open ourselves to the natural world, it offers us fleeting moments of connection—experiences that leave lasting imprints on our souls. Like a shark emerging from the murky depths, its form gliding by like a shadow, vanishing as quickly as it appeared. Or an octopus, with gentle curiosity, cautiously extending a tentacle to touch your hand in a gesture of trust. Imagine yourself floating weightlessly alongside a massive whale shark, sharing the vastness of the ocean. Even a curious fish, coming in close to inspect you, can transform an ordinary dive into an unforgettable encounter with the wonders of the underwater world.
These magical moments can easily slip by unnoticed if we're not fully present. But when we approach each dive with mindfulness and openness, every plunge into the water becomes an adventure filled with anticipation. As you descend, a thrilling question lingers in your mind: "What extraordinary encounter awaits me this time?"
By respecting their world, I do my best to become part of it, like a spectator going unnoticed. Not imposing on my surroundings but rather actively observing. That is what I like to capture.
Read more about My Photography Journey.
We protect what we love. Be part of the movement!
